Clarify ideas · Strengthen reasoning · Elevate discourse
Three guides. Clearer arguments.
The Foundations Series. Read a free sample, or take the complete guide for $7. Each one is a 104-page visual PDF.
The shelf
Pick the guide that matches the work in front of you.
Foundations Series · Volume 1
An Introduction to Rhetoric
A visual guide to persuasion, argument, and influence.
A clear, visual introduction to the choices inside a message. The goal is simple: help you see how messages work.
Use it when you want to
- See what a message is trying to do
- Tell credibility, emotion, reasoning, and timing apart
- Notice the choices inside a finished message
Foundations Series · Volume 2
How to Analyze Any Argument
A visual guide to claims, evidence, assumptions, and reasoning.
A visual method for seeing where an argument actually works, and where it does not. Stop reacting. Start diagnosing.
Use it when you want to
- Name the claim and the reasons holding it up
- Test whether the evidence is relevant, enough, and reliable
- Find the assumption connecting support to the conclusion
Foundations Series · Volume 3
How to Build a Better Argument
A practical visual guide to claims, evidence, structure, and objections.
Move from an initial opinion to a clear, well-supported case that can withstand fair scrutiny.
Use it when you want to
- Turn a broad complaint into an answerable question
- Gather evidence that tests the claim, not only evidence that flatters it
- Treat serious objections fairly, then revise the case, not only the wording
Start here
Which guide, then?
They are not the same book. One builds the foundation. The other is the method you use on a live claim.
I want the foundation
The terms are new, or I want the practice explained from the start.
Start with Volume 1: An Introduction to Rhetoric →I have an argument to test
A post, an ad, an essay, or a disagreement is already in front of me.
Start with Volume 2: How to Analyze Any Argument →I want to build one
I have a question of my own and need to turn it into a case.
Start with Volume 3: How to Build a Better Argument →I want the set
Understand, then analyze, then build. Three separate guides.
All three volumes, $7 each →The work
The questions this project stays with.
The channel and these guides share one job: help you read an argument carefully, then say something clearer in return.
-
01
What is the claim?
Tone is not an argument. The work starts by saying, in one sentence, what is actually being asserted.
-
02
What is holding it up?
Reasons and evidence are not the same thing. A guide worth keeping shows you how to tell them apart.
-
03
Who is it for?
A message built for one audience fails in front of another. Occasion, purpose, and reader all change the reading.
-
04
Does it follow?
A conclusion can sound finished and still not follow. The test is the bridge, not the volume.
How to get a guide
Preview first. Pay only if you want the rest.
-
01
Preview
Open the free sample and read the opening pages at no cost.
-
02
Decide
Stay with it only if the voice and the method are what you wanted.
-
03
Keep it
The complete guide is $7. Gumroad delivers the file. This site never takes a card.
The channel
The same practice, on video.
Reclaiming Rhetoric explains classical rhetoric in the places people actually argue: feeds, ads, workplaces, and public claims. The guides are the long form of that work.
Before you buy
Short answers.
Can I read before I pay?
Yes. Each preview button opens a free sample of the first 15 pages. Buying the full guide happens on Gumroad.
What does $7 include?
The complete 104-page full-color visual PDF, delivered by Gumroad after checkout. There is no print edition on this site.
Are these the same book?
No. Volume one is An Introduction to Rhetoric. Volume two is How to Analyze Any Argument, for a claim you already have. Volume three is How to Build a Better Argument, for a case you need to make. Bought together they are $21, as three separate purchases.
Where does checkout happen?
On Gumroad, in a new tab. Reclaiming Rhetoric does not collect payment details here.